COMPANY: MAGGIE O'NEILL STUDIO
Creating a safe space to enjoy during COVID-19
Role: Art Director and Marketing Specialist
SITUATION
In 2021 I collaborated with a local Washington, D.C. artist to open a safe disco pop-up where people could enjoy themselves, even with covid19. We launched in Washington, D.C. despite the capitol riots causing a lockdown. We wanted to bring some joy to our city.
TASK
I worked as the producer and photographer of the space. I also marketed the event to generate excitement about the pop-up. People signed up online, came to our space, dressed up, and played their music in our disco installation. Then, I would photograph the guests in two different scenes, day or night, and send them home with two images of their choice.
ACTION
I helped design the installation, produce the space, and created the layout for customers to experience. In addition, we were open Friday through Sunday, 9 am to 6 pm, and sometimes later, with available bookings every 45 minutes. I managed the scheduling, photographed the event, and maintained relationships.
RESULT
We successively ran this pop-up for three months with over 500 people participating, no covid outbreaks, and 100% good vibes after leaving.
