COMPANY: CULTIVATE PEOPLE ft. KAMSA
Website for a new product
Role: Brand Identity & Visual Design
OPPORTUNITY
I was hired as a consultant to revamp a new product, Kamsa, and launch its website to visually match its brand identity to CultivatePeople. The current site did not have a visual hierarchy or guidelines to inform the viewer, copy read flat and toneless, and the site did not utilize iconography or visual design.
I was hired as a consultant to revamp a new product, Kamsa, and launch its website to visually match its brand identity to CultivatePeople. The current site did not have a visual hierarchy or guidelines to inform the viewer, copy read flat and toneless, and the site did not utilize iconography or visual design.
OBJECTIVE
I needed to distinguish a new product within an existing brand that allowed customers to understand these products are different but are under the same company.
ACTION
I enhanced the visual brand identity for CultivatePeople, and subsequently, Kamsa by clarifying and implementing visual guidelines. I designed the website and built out a responsive webpage in WebFlow. In addition, I created content for the site: gifs, graphics, videos, copy.
RESULT
By clarifying the brand for a defined audience and creating a visual structure for users to understand the product -- Kamsa was able to have a successful launch. As a result, web traffic increased by 12% over three months, with users seamlessly bouncing from CultivatePeople to Kamsa. The company confidently joined the Google accelerator program with a refined image, brand strategy, and excellent product.
