COMPANY: LIBERTY MUTUAL
Role: Senior Designer
I worked as a senior designer on Liberty Mutuals's in-house studio for a seven month contract. I supported internal communications needs, created micro-brands for events, and worked with outside vendors to produce assets for print, digital and environmental. In this role, my dad-to-day consisted of designing brand identities for special events, mobilizing team members around a design narrative, and managing work-streams.
The studio work consisted of designing email templates, flyers, marketing material, presentations, and event collateral. Below are some examples of projects I executed during my contract.
1. Designed branding collateral for an event hosting top sales representative in Orlando, FL. This included creating a brand identity based on LibertyMutual's existing identity to make agents and clients feel appreciated. I designed everything from digital banner ads to way-finding signage for the event.
2. Print brochure for an event celebrating sales representatives. View the full pdf here.
3. Collections of digital and print assets from left to right. Digital assets to support DEI efforts, a flyer to promote DEI efforts to employees and a promotional newsletter.
4. Digital assets created for an internal conference.
5. Social media assets to use for employees to share on LinkedIn about annual awards.
