COMPANY: NPR ft CODE SWITCH
Making a cohesive identity for a vibrant podcast
Role: Visual Design and Art Direction
OPPORTUNITY
While pursuing my Master's degree in Journalism, I worked for a fellowship on NPRs marketing team to launch a campaign for a podcast, CodeSwitch.
OBJECTIVE
My goal was to create an internal marketing campaign for the podcast with no funding or direction on a tight deadline.
ACTION
I began by interviewing the nine journalists on the podcast to understand their stories and several internal listeners to learn how it has affected their lives. Next, I researched previous campaigns the marketing team launched and decided the art direction and content needed.
RESULT
I created a photo campaign of the team, individual portraits and group shots, that ended up being used across multiple entertainment sites like The Hollywood Reporter, then the podcast became Apple Podcat’s Show of the Year in 2020. I also designed digital assets to promote the team and share CodeSwitch's creators' stories of why this podcast deserves more funding. After polling employees, I saw a story develop of CodeSwitch’s coworkers’ desire to listen to the show every week because they identified with the hosts and learned something new weekly. It resulted in a video highlighting four key employees' experiences listening to CodeSwitch.
1. Part of the pdf created for the team. View the entire pdf here.
2. One of the poster designs to promote Code Switch.
3. A few of the team portraits below show in studio with gels.
4. A screengrab of the video I produced and directed on fans of Code Switch.
